Hi



- Posted using BlogPress from my iPad

Welcome

Thank you for visiting my blog. I hope you inform you about my passion the environment. Please feel free to post or comment on anything. I would LOVE suggestions as 'blogging' is all new to me. I would like my blog to be successful and for that to happen i need to provide you, the reader information you want to read about ! Some of the pages are empty and are a work in progress. After you have read my blog take your kids outside set up a blanket with their favourite toys and enjoy the sun and fresh air. Kris xxoo

Presentation on contemporary environmental artist John Dahlsen

- View on slideshare.com and in full screen as it hasn't loaded the best 

Justine Clarke - Great Big World

Justine Clarke - Watermelon

Justine Clarke - I Like To Sing

Good design

     Have you organised your pencils and pens lately? Sorted your clothes into a logical system in your wardrobe? The you already understand the basic elements of good design; its practical, its systematic and it makes life much easier. In the same way, marketing materials that use good design make business easier for their customers. Layout and presentations make a difference as to whether people will understand their products and services.


     As Wendy Maynard article "Good design makes good sense" states "Well-designed materials become even more important as their complexity grows. For instance, an ad typically gets someone's attention for five seconds. In contrast, a brochure has the potential to claim much more of your prospect's time and commitment. Hand a customer a poorly-formatted, hard-to-read piece and you may lose them forever". 

So is good design really as simple as organizing your shoe collection? Well, not quite. Here is a checklist to follow, according to Maynard, for your next project. Structure and time your piece correctly, and brace yourself for informed customers who are ready to do business with your company.

Five Basics of Good Design

1. Never obscure your message. The KISS (Keep It Simple, Smarty) rule applies equally well to writing copy, creating graphics, and choosing a format.

2. Work backwards from your goal to your marketing piece. Listen to your customers' needs before you make a decision about how to fill them. A website may not initially appeal to you as a tool, but if your customer base is using the Internet, it may be a great way to deliver your message.

3. Present similar kinds of information in similar ways. People love to look for patterns. And we feel good when we find them, so let your customers in on that happy feeling. Chances are it will help them retain your information better and use it more effectively.

4. Save special effects for the 4th of July. Just because you can print in all caps in that cool new font, it doesn't mean you should. Readability wins out over gimmicks every time.

5. Be practical and be dedicated. Consider all the steps involved in a project, from the time you spend creating it all the way through to postage or follow-up calls. Commit to following through on every item or your project may not succeed.